Behtarino is a business discovery and local marketing platform that connects consumers with businesses while helping merchants increase their online presence and attract more customers.

The platform provides merchants with various growth and advertising solutions, including Google Ads campaigns, promotional packages, and subscription-based marketing services. By leveraging Behtarino's strong search visibility and SEO presence, businesses can improve their discoverability and generate qualified leads.

The platform was developed using a modular monorepo architecture built with Next.js, allowing different product domains to evolve independently while maintaining a unified ecosystem.

My Role

As a Front-End Developer, I primarily worked on merchant-facing products and growth-focused user journeys.

My responsibilities included:

• Developing merchant dashboard features

• Building and optimizing registration flows

• Implementing campaign management experiences

• Collaborating closely with Product Managers on feature design and validation

• Improving user onboarding experiences

• Supporting data-driven product decisions

• Contributing to scalable front-end architecture

While much of my work involved implementation, a significant part of my role required understanding product goals, customer behavior, and business impact before writing code.

Product & Business Challenges

Registration Funnel Optimization

One of the most critical areas of the platform was the merchant onboarding experience.

Since new merchant acquisition directly impacted business growth, every step of the registration journey needed careful attention.

We continuously analyzed user behavior to understand:

• Where users abandoned registration

• Which onboarding steps caused friction

• What prevented merchants from completing signup

• How product changes affected conversion rates

By identifying drop-off points and improving user flows, we were able to make onboarding smoother and reduce unnecessary friction for new merchants.

Conversion-Driven Product Development

Many features on the merchant dashboard directly influenced revenue generation.

Because of this, even small implementation mistakes could negatively affect:

• Merchant acquisition

• Campaign purchases

• Subscription upgrades

• User retention

This required a high level of attention to detail, extensive testing, and close collaboration with stakeholders before releasing new features.

Product-Oriented Engineering

One of the most valuable aspects of this project was the strong collaboration between engineering and product teams.

Before implementing new features, we regularly worked with Product Managers to evaluate:

• Business objectives

• User needs

• Technical feasibility

• Potential impact on key metrics

• Long-term maintainability

This experience strengthened my product thinking and helped me make engineering decisions aligned with business goals rather than focusing solely on technical implementation.

Technical Challenges

Modular Monorepo Architecture

The platform was organized as a monorepo where major product areas such as:

• Homepage

• Registration flows

• Merchant dashboard

• Business profile pages

were separated into independent modules while sharing common infrastructure and components.

This architecture improved scalability, maintainability, and team collaboration across multiple product areas.

High-Reliability User Flows

Registration and payment-related experiences required a high degree of reliability.

Any issue in these flows could directly impact conversion rates and revenue.

To mitigate risks, we focused heavily on:

• Comprehensive testing

• Edge-case handling

• Consistent user experience

• Careful rollout of new feature

Results

• Improved merchant onboarding experiences

• Contributed to conversion-focused registration flows

• Supported merchant acquisition initiatives

• Delivered scalable merchant dashboard features

• Strengthened collaboration between engineering and product teams

• Contributed to a highly tested and maintainable codebase

• Gained extensive experience in product-oriented software development